Safira chooses Madden Analytics to optimize inventory planning for jewellery production

Safira, a Swedish jewelry brand specializing in high-quality sterling silver and gold jewelry sustainably produced, has partnered with Madden Analytics to enhance its inventory planning processes. 

This collaboration will support Safira as it continues to grow its global e-commerce business. To manage this increasing complexity, Safira has chosen Madden Analytics to help automate inventory planning and drive data-driven decision-making.

"As our brand continues to grow, it is essential that we have robust inventory planning systems in place to ensure that our customers can always access our products while we maintain our commitment to sustainability. Madden Analytics provides the intelligent automation we need to streamline operations, reduce overstock, and ensure we continue to grow responsibly," says Jenny Lüthi, Buying Manager at Safira.

With Madden Analytics, Safira will be able to forecast sales, optimize stock levels, and ensure timely product availability. This will enhance both the customer experience and Safira's sustainability efforts.

"Safira is a standout in the jewelry industry for its dedication to sustainability, and we are excited to support their mission," says Axel Bukowski, CEO of Madden Analytics. "Our platform is designed to simplify complex inventory planning, and we look forward to helping Safira optimize their processes, enabling them to focus on creating high-quality, ethically produced jewelry."

About Safira
Safira is a Swedish jewellery brand, founded in 2012 and based in Stockholm. The company designs and produces high-quality jewellery from 925 sterling silver and 18-24 karat gold, with more than 85% of its pieces are made from recycled metals. Safira ships worldwide, offering a wide range of sustainable jewellery pieces.